As Gen-Z gets older, we crave the oddly specific details of our childhood. In our ever-changing world, we yearn for a time where things were simpler.
We created Replica Nostalgia, a limited fragrance collection that aligns with Replica’s atmospheric branding and reinforces Replica’s core belief: memories have a scent.
Even the questionable ones.
The familiar Replica packaging with bizarre notes is designed to make consumers do a double take.
OOH
These interactive scratch-and-sniff billboards will be placed in major cities with high foot traffic.
EXPERIENTIAL
These photobooths will meet our target audience where they are. Shopping for a couch at Crate & Barrel? The Grandma’s House installation will be right there to remind you of the OG couch you grew up on.
SOCIAL
Because Gen-Z can’t resist a photo strip.
PRESS
Copy: Ali Stringham
AD: Milla Kutisin
