To kickstart an app that prevents doomscrolling, we channeled what makes us human and created social posts to motivate users to choose real connections.

REAL CLIENT

Social

Daily Challenge Cards

Find Your Piece Challenge - Start a puzzle. See how long you can go before a piece goes missing.

Junk Drawer Challenge - Clean out and organize that closet, shelf, or drawer that could use some attention.

Bug Out Challenge - Notice any wildlife around you, even ants. Make a shoebox home for them.

Dance Break Challenge - Put on your favorite song and dance around in your room. Bonus points if you put on disco lights.

Manifesto

Remember you? 

The one who daydreamed on car rides? Who doodled on the margins? Who climbed trees?

Who was fearless? 

That you is still there.

Together, we can stop being captivated by mindless scrolling. By feeding the algorithms. Instead, let’s focus on rediscovering you. That you can once again embrace the physical world. Your friends. Your feelings. 

The real things are still out there, waiting for you to create them, see them, and live them. 

With Look, you can stand up to the scroll and own your life again.  Look is an app that brings the community together to help break their social media habits. 

Scroll Less. Live More.

Team:

Art Directors: Caroline Dominic-Giordano, Chase Hartman

Designer: Sixto Cano

PR: Campbell Harvey

Copy: Ali Stringam & Lauren Shaul