Look
The message our campaign sends is that the best version of your world exists outside your screen. With less scrolling and more living, we can thrive as a community and embrace our humanity again.
Social
Embrace the element of surprise. Gasp out loud. Make heads turn. We can shock you with the beauty of the world around you. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
Embrace the heat. Sweat it out. Feel the way it drips. Bring the heat, outside the screen. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
Daily Challenge Cards
Manifesto
Soak up the world around you. Savor each moment. Don’t let a crumb go to waste. We can help you take advantage of life. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
Let your mind wander. Dream up a storm. Don’t be afraid to wish. Let us help you dream again. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
Have the Unusual Challenge - Forget the usual. Try a new coffee order.
Find Your Piece Challenge - Start a puzzle. See how long you can go before a piece goes missing.
Study Abroad Challenge - Learn a language you’ve always wanted to speak.
DND Challenge - Turn your phone on Do Not Disturb. Go for a walk around the block.
Junk Drawer Challenge - Clean out and organize that closet, shelf, or drawer that could use some attention.
Foreign Foodie Challenge - Go try a new cuisine or dish you’ve never eaten before.
Training Wheels - Go for a bike ride.
In Tune Challenge - Choose a new playlist or listen to a new album. Find a new favorite artist.
Hunt and Gather Challenge - Plan a picnic with a friend or two. Bring your own snacks and gather outside.
Bug Out Challenge - Notice any wildlife around you, even ants. Make a shoebox home for them.
Judge The Cover Challenge - Go to record store and pick out a vinyl that has a cool cover. Ask to play it on the listening station
Get Physical Challenge - Try a new workout class.
Dance Break Challenge - Put on your favorite song and dance around in your room. Bonus points if you put on disco lights.
Remember you?
The one who daydreamed on car rides? Who doodled on the margins? Who climbed trees?
Who was fearless?
That you is still there.
Together, we can stop being captivated by mindless scrolling. By feeding the algorithms. Instead, let’s focus on rediscovering you. That you can once again embrace the physical world. Your friends. Your feelings.
The real things are still out there, waiting for you to create them, see them, and live them.
With Look, you can stand up to the scroll and own your life again. Look is an app that brings the community together to help break their social media habits.
(LOOK Logo)
Scroll Less. Live More.
Team:
Art Directors: Caroline Dominic-Giordano, Chase Hartman
Designer: Sixto Cano
PR: Campbell Harvey
Copy: Ali Stringam & Lauren Shaul