To kickstart an app that prevents doomscrolling, we channeled what makes us human and created a social campaign to motivate users to choose real connection over internet connection.
REAL CLIENT
Daily Challenge Cards
Static Posts
Let your mind wander. Dream up a storm. Don’t be afraid to wish. Let us help you dream again. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
Manifesto
Embrace the element of surprise. Gasp out loud. Make heads turn. We can shock you with the beauty of the world around you. Follow the link in our bio to break your social media habit. #ScrollLessLiveMore #LiveOutsideYourScreen #LookApp
MANIFESTO: “Remember You?”
The one who daydreamed on car rides? Who doodled on the margins? Who climbed trees?
Who was fearless?
That you is still there.
Together, we can stop being captivated by mindless scrolling. By feeding the algorithms. Instead, let’s focus on rediscovering you. That you can once again embrace the physical world. Your friends. Your feelings.
The real things are still out there, waiting for you to create them, see them, and live them.
With Look, you can stand up to the scroll and own your life again. Look is an app that brings the community together to help break their social media habits.
Scroll Less. Live More.
Copy Team: Ali Stringham and Lauren Shaul
