To raise awareness about Kung Fu Tea’s canned milk drinks, I leveraged the personal nature of having a favorite beverage and created a campaign centered on the Kung Fu Tea lifestyle.
Manifesto
Social
Merch
Direct Mail
Personality Quiz
Pre-Roll Script
MORNING ROUTINE :30 SCRIPT:
*Talent wakes up in KFT sweatsuit*
Talent: It used to be an obsession.
*Montage begins of talent doing odd things with KFT—brushing teeth, washing face, pouring out of coffee pot*
Talent: I used to be able to have just one a day.
*Crouches down next to fridge and opens it to reveal a fridge full of KFT*
Talent: But how can I resist? These guys are delicious, affordable, and—
*Talent walks out of the apartment and shuts the door behind them, then pulls out a can from their pocket*
Talent: No matter where I drink it, it’s always fresh!
*Talent takes a sip from the can*
Talent: It’s not just tea, and it doesn’t just give you energy. Drinking Kung Fu Tea is a lifestyle...
*Talent gestures to self, still in KFT sweatsuit*
Talent: Obviously.
