Kung Fu Tea

What you drink to get through the day is very telling. It reflects YOU as a person. There are the matcha, coffee, and Redbull lovers of the world, but Kung Fu Tea is a new lane for the bold and fearless.

“It’s a Lifestyle” welcomes Kung Fu tea enjoyers to embrace their uniqueness and drives brand awareness for Kung Fu Tea’s canned milk tea drinks.

Manifesto

Print

Merch

Direct Mail

Personality Quiz

Pre-Roll

MORNING ROUTINE :30 SCRIPT: 

*Talent wakes up in KFT sweatsuit*

Talent: It used to be an obsession.

*Montage begins of talent doing odd things with KFT. Brushing teeth, washing face, pouring out of coffee pot*

Talent: I used to be able to have just one a day.

*Crouches down next to fridge and opens to reveal fridge full of KFT*

Talent: But how can I resist? These guys are delicious, affordable, and- 

*Talent walks out of apartment and shuts door behind them, then pulls out a can from their pocket*

Talent: No matter where I drink it, it’s always fresh!

*Talent takes a sip of can*

Talent: It’s not just tea, and it doesn’t just give you energy. Drinking Kung Fu Tea is a lifestyle...

*Talent gestures to self, still in KFT sweatsuit*

Talent: Obviously.

Copy+Art: Ali Stringham